Brand Concept

King's Choice is a conceptual six-bottle variety beer pack. It is influenced by King Henry the 8th of Britain and his six wive. There are a number of clear and subtle details throughout the packaging. Each wifely selection consists of a beer with a base alcohol percent content relative to the number of years the prestigious woman spent married to King Henry, i.e. Catherine of Aragon is a stout due to her marriage being the longest. There are brief descriptions of the queens, located on the back label of each individual bottle, and ribband severed heads on the neck of each bottle (a bit of satire aimed at the historical beheading of two of Henry's queens). King Henry's personal crest can also be found on the bottom of the carrying case. All these elements combine to create
a cohesive concept.